Commercials sometimes go to very bizarre places in order to deserve (or steal) our attention. Today as if this bizarre dude-ranch-themed music video for Devo’s “Whip It” weren’t absurd enough to begin with, it covers the classic in the latest edition of its for Wrigley’s Juicy Fruit gum. Lip-syncing YouTube sensation Keenan Cahill co-stars a unicorn puppet. Yes. The line leading from this video to chewing gum seems perhaps even thinner than in earlier installments, but that’s not really the point. For more, visit AdFreak.